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FOR IMMEDIATE RELEASE
12/2/03
Only 7% of rep visits last more that 2 Minutes
Media, PA December 2, 2003 - Scientific Software Tools, Inc. (SST), a leading provider
of custom applications for the pharmaceutical, biopharmaceutical and medical device market is
pleased to announce the release of the latest version of the Mobile Lipid Clinic™, the launch of
the re-developed www.mobilelipidclinic.com, and the introduction of the new SST Alliance
Partner program.
Introduced over 3 years ago, the Mobile Lipid Clinic (MLC) was initially a coronary heart
disease (CHD) risk calculator for both the Windows and Palm platforms. Developed under an
educational grant from a major pharmaceutical company and in co-operation with a well known
industry thought leader, MLC grew to include a complete patient management system, with charts,
graphs, suggested menu plans, medication guides and the complete risk assessment calculations.
These calculations are based on the ATP III guidelines, Framingham Heart Study and other widely
recognized clinical studies.
Used to create market awareness prior to FDA approval for a new treatment, MLC was distributed
at major medical events, PriMed, AHA, ADA, ACC and many others. Over 70,000 copies were
licensed.
International versions have been created, using French and metric units and MLC is now used in
Canada as a post approval sales tool for specialty representatives. Additionally, http://www.mobilelipidclinic.com has
been launched to add an additional channel of distribution. Visit the website to download the
applications free of charge.
In light of the new PhRMA marketing guidelines and the relative lack of novel treatments in
the development pipelines, many pharmaceutical, biopharmaceutical and medical device companies
are seeking unique and interesting ways to deliver their marketing and educational messages.
The MLC model provides a successful blue print for the creation of market awareness both pre
and post approval for any treatment area where guidelines or major studies exist.
SST is now seeking to partner with medical marketing, pharmaceutical marketing and
communications companies to provide this valuable marketing tool. "We have decided to partner
with companies that have existing relationships with brand managers in both emerging as well as
marketed brands in order to accelerate the delivery of this valuable service. We look forward to
partnering with forward thinking medical marketing and communications companies", explains Elise
Furman, President of Scientific Software Tools.
For more information on the SST Alliance Program call 610-891-1640, extension 226.
SST has a non-exclusive agreement with Lipincott Williams and Wilkins (LWW) to provide
ancillary services including; custom hard-copy publications that compliment and enforce the
software, packaging and distribution. Ask your LWW representative for details.
According to Michael H. Davidson, M.D., F.A.C.C., F.A.C.P., "Scientific Software Tools has
been an excellent software development partner. I approached them with a product concept, and
within 4 months, they delivered the Mobile Lipid Clinic, a Palm and Windows-based tool that
greatly simplifies patient data collection and cardiac risk assessment. The software has been a
success -- it is widely distributed at major medical conferences in the US and Canada, is used in
clinical studies for the management of patients with high cholesterol, and has provided the
clinical study sponsor with a key educational and market awareness tool."
Roy Furman, MD, PhD, co-founder of Scientific Software Tools, Inc. explains, "Dr. Davidson
came to us with a concept; combining electronic collection of clinical data and
risk calculation.
He is a leading authority in his field. He founded a clinical research organization (CRO) and has
strong relationships in the industry. These attributes have made him an especially valuable
partner. Using Dr. Davidson's access to an educational grant, we were able to bring his vision to
market. Mobile Lipid Clinic has provided tremendous value to the sponsoring pharmaceutical
company, doctors participating in the study, those involved in patient education and those whose
lives it has probably saved. The potential to improve medical care is significant using
lightweight, easy-to-carry computers that can educate, motivate, and calculate patients' risks
and treatments. Many other high-impact disease conditions such as obesity, diabetes, hypertension
and stroke represent opportunities for improved clinical care using mobile tools similar to
Mobile Lipid Clinic. We believe that our "unified source" development process will speed the
collection and delivery of vital medical information for others."
Headquartered in suburban Philadelphia, and founded in 1988, Scientific Software Tools, Inc.
has earned a reputation for delivering reliable, innovative solutions on time and within
budget. SST’s customers include pharmaceutical, CRO, SMO and healthcare companies.
For more information contact: , Scientific Software Tools, 1023 East Baltimore Pike, Suite 100, Media, PA 19063.
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